#1 vs. all measured magazines for expenditures on windows & doors (Index 206) and #2 for flooring (Index 163) and household appliances (Index 187).
Our Readers are Ready to Buy.
Across all major categories, the readers of the Ivy League Magazine Network titles are top purchasers (ranking of expenditures):
#1 vs. competitive set and #3 vs. all measured magazines for motorcycles (Index 394), powerboats (Index 530) and sailboats (Index 587).
#1 vs. competitive set for purchasing fine watches (Index 243) and fine jewelry (Index 169).
#1 vs. competitive set for spending on home theater systems (Index 314), home projectors (Index 454) and flat-panel TV's (Index 216).
#1 vs. competitive set for purchasing netbooks (Index 334), e-readers (Index 234), smartphones (Index 129), and digital music players (Index 245).
#1 vs. competitive set for spending on vacations outside of the U.S. (Index 157) and luggage (Index 159).
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Source: IPSOS Affluent Survey 2015; Category expenditures in last 12 months.