PRINT MATERIALS
Digital materials: PDF/X1a format is the preferred file format for file submission. We also accept InDesign and QuarkXPress files. Supply a proof that matches the supplied digital ad. For color guidance on press, contract proofs that meet SWOP guidelines are required. Careful attention must be paid to the proper creation of PDF/X1a files to ensure that they will reproduce correctly. All high-resolution images and fonts must be included. No TrueType fonts or font substitutions. Images must be SWOP (CMYK or Grayscale) TIFF or EPS between 200 and 400 dpi. Do not embed ICC Profiles within images. Total area density should not exceed SWOP 300% TAC. For more information, please contact our production department.
Media: Macintosh-formatted CD-ROM or 100 MB Zip disks. Call or email for FTP instructions.
Additional charges: PMS-specified colors are charged as a fifth color. The quoted two-color rates apply only to color matched inks by printer. Any non-routine production work required due to insufficiently prepared advertising material will be billed at printer’s charges.
Please send advertising materials to:
Jennifer Beaumont
Ivy League Magazine Network
7 Ware Street
Cambridge, MA 02138
Phone 617.495.4268
Fax 617.495.0324
jennifer_beaumont@harvard.edu
WEB MATERIALS
Web ads: We accept all common Web ad formats, including Flash/SWF*, JPEG, GIF, PNG, and will consider all forms of Rich Media. Please be sure to include your destination (click-through) URL. Material may be emailed to jennifer_beaumont@harvard.edu or call Jennifer Beaumont at 617-495-4268 with questions or for FTP information.
Targeted email display ads: We accept JPEG, GIF, and PNG files. We have found that Rich Media ads do not perform consistently across all email clients (Outlook, Apple Mail, Gmail, Yahoo, AOL, etc.) - so we do not accept Rich Media ads for email campaigns at this time. Dimensions are: medium rectangle (300 x 250), full banner (468 x 60), and half skyscraper (160 x 240) - check with your sales rep to see which sizes are available. Please be sure to include your destination (click-through) URL. Material may be emailed to jennifer_beaumont@harvard.edu or call Jennifer Beaumont at 617-495-4268 with questions or for FTP information.
*Flash/SWF files MUST have clickTAG code assigned for tracking. Files without clickTAG code will not work properly. For more information see:
• Google Ad Manager Help
• Flash 8 Best Practices: Advertising with Flash
• Designer’s Guide: Building Macromedia Flash Banners with Tracking Capabilities
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