They are ultra-successful men and women who are:

Affluent

  • More than half of all Ivy readers are millionaires
  • Securities $1 mm+ are higher for Ivy readers than for the readers of Fortune, the New Yorker and Atlantic Monthly
  • 1 out of 4 Forbes CEOs
  • 26% of Time's 100 Most Influential People in the World

Thought Leaders

  • 100% of the Supreme Court Justices and 36% of US Senate members hold Ivy degrees
  • 5 out of the last 7 Presidents are Ivy Network readers
  • Ivy readers rank second in running for public office
  • 24% of our readers are C-Level executives

Loyal Readers

  • 75% of Ivy readers have read 4 out of the last 4 issues
  • Ivy readers spend an average of 52 minutes with each issue of their magazine
Median Household Income $179,845
Median Value of Principal Residence $596,702
Median Net Worth $1,243,792
Median Age 53
Gender 49% Male, 51% Female
Education 90% Graduated college plus
Source: 2009 Mendelsohn Affluent Survey, Reader Surveys 2001-2008