
They are ultra-successful men and women who are:
Affluent
- More than half of all Ivy readers are millionaires
- Securities $1 mm+ are higher for Ivy readers than for the readers of Fortune, the New Yorker and Atlantic Monthly
- 1 out of 4 Forbes CEOs
- 26% of Time's 100 Most Influential People in the World
Thought Leaders
- 100% of the Supreme Court Justices and 36% of US Senate members hold Ivy degrees
- 5 out of the last 7 Presidents are Ivy Network readers
- Ivy readers rank second in running for public office
- 24% of our readers are C-Level executives
Loyal Readers
- 75% of Ivy readers have read 4 out of the last 4 issues
- Ivy readers spend an average of 52 minutes with each issue of their magazine
| Median Household Income |
$179,845 |
| Median Value of Principal Residence |
$596,702 |
| Median Net Worth |
$1,243,792 |
| Median Age |
53 |
| Gender |
49% Male, 51% Female |
| Education |
90% Graduated college plus |
| Source: 2009 Mendelsohn Affluent Survey, Reader Surveys 2001-2008 |
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